Let's Talk About UX

We sat down with Ali MacFarlane, Founder of Sugar Rush Creative, to talk about all things related to the world of mobile user experience. Located in Belfast and London, Sugar Rush have created iOS & Android mobile apps, software platforms & web applications for companies throughout Northern Ireland, UK, Europe & USA.

In this video, Ali discusses the best approach to building an app, from the initial idea to the actual launch. He also dives into the importance of a great mobile user experience, and how this helps you build trust and a long-lasting relationship with your app users. Finally, Ali covers the benefits of app marketing and tracking your analytics.

For more information on Sugar Rush you can visit their website here.

If you want to know more about the different mobile app marketing techniques that will help boost your app downloads and app engagement you might be interested in reading "The Ultimate Guide to Mobile App Marketing in 2018".