Timing is so important. Whether it's a push notification, an email or an in-app message, timing will impact the overall results.
So much research has been done to try find out the ultimate best time to send a particular message. However, all these has resulted in is a bunch of contradictory results. Each one of your mobile app users is unique. Therefore they each have different day-to-day habits, so it is simply impossible to suggest that there is one optimal time to send a push notification.
With a system that supports Intelligent Delivery this no longer has to be a concern. It takes the guesswork away from the marketing team by learning what the best time is for each individual users.
Have a watch of the video to learn more about the benefits of Intelligent Delivery and you can read the full blog on the topic here.